Read online Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series) - Jean-Claude Usunier | PDF Online

Download Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series) - Jean-Claude Usunier | PDF

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is

Title : Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)
Author : Jean-Claude Usunier
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

Post Your Comments: